HORLOGERIE

After 50 years at the highest echelons of the watchmaking business, Jean-Claude Biver decided to partner with his son Pierre Biver and to embark on a magnificent new adventure together.

In 2023, the two passionate collectors launched Biver, a new kind of watch brand making timepieces that push the boundaries of watchmaking art and chart a vision for the future of what high-end Swiss watchmaking can be.

Liberated from the usual corporate constraints, they assembled a dream team of top specialists, each a master in their respective fields, to craft truly extraordinary timepieces without compromise. Central to this approach are the attention given to every detail and the decoration of every component, emphasising the watches’ handmade nature and artistic character.